Helix Library

Business English SWOT Research

Getting Started: (where to find an overview of your company / industry)


Hoovers Company Search (brief overview / history of major companies) 


Deloitte Inustry Outlooks (find the "key trends, challenges, and opprtunities that may impact your business and influence your strategy in the coming year") 


Not finding what you need? Try doing a Google search such as:  "your company name" "company profile"  (ex.: Coca Cola company profile)


SWOT Analysis: 


Try a Google search such as: "your company name" SWOT analysis  (ex: Coca Cola SWOT anaylsis) 


-If you can't find anything, please see Mrs. Potter for a subscription service available through the public library. 


In-Depth Financial Analysis: 


EDGAR Company Filings (U.S. Securities & Exchange Commission)